‘Cross-functional’, ‘integrated’ and ‘multi-platform’ are useful job descriptions and serve a purpose, but they’re not really who I am. My capabilities are driven by something deeper.
It’s the need to meet challenges in fresh and creative ways - To bridge
the world of big, campaignable ideas with the agility of socially-led,
iterative brand engagement.
Taking that spark of a great idea and working with others to evolve
the thinking into something different. something that’s much better.
That’s really what I’m about and why I love doing what I do.